I gave Vooza some background on how ridiculous most naming firms are and they totally got it. The script they sent a few weeks later was hysterical. I approved the script and was even more blown away by what they shot, which was even funnier than the original script. Everyone who saw it LOL’d. The amazing thing is how they managed to work in Eat My Words without it sounding forced or cheesy. We have gotten so much praise and attention from the video — it was such a smart business investment for us. I am so glad we worked with Vooza. They are comic geniuses.