Vooza is a video comic strip about the startup world. Or as one fan wrote, “It’s the ‘Spinal Tap’ of startups.” Each week, we release a new video at Vooza.com for our audience of tech-minded folks.
Vooza launched in summer of 2012 with a video that brought folks inside our world of Radimparency (radical, impactful transparency) and an animated explainer video (with folk music and BS jargon). Within a few weeks, Vooza had received hundreds of thousands of visitors, links from industry bigwigs like Dennis Crowley/David Karp/Tim Ferriss/Steve Case, and mentions on big tech blogs (Huffington Post: “The most hilarious tech startup spoof EVER,” The Next Web: “A must-watch for anyone who loves — or loves to hate — startup culture,” BetaBeat: “Really funny, and perfectly captures all the things that annoy us about the startup scene.”)
Soon after came profiles in mainstream publications like Wired and the Financial Times. Gotta admit, it was fun to see the Financial Times publish a picture of a Vooza team member in his underwear under this headline: “It’s like Spotify meets Grindr except for rental cars.”
Since then, Vooza videos have covered topics like coding, funding, pitching, culture, productivity porn, founder philosophy, minimalist design, Steve Jobs worship, the tough part of hiring ninjas, and more. If it’s dumb and geeky, we’re on the case.
Since our launch, people have been asking, “What’s Vooza really doing?” It was fun playing the mystery angle for a while, it’s time to come clean. For TechCrunchy types, here’s a buzzwordy explanation: Vooza is a video content platform targeted at the startup world that uses native video advertising integrated into the experience. Translation for normal human beings: Advertisers can use Vooza’s characters (plus our writers and production team too) to promote a product to our audience.
Basically, we’re trying to create a new model for producing quality/funny videos, building an audience around it, and making it sustainable by selling ads. But these aren’t typical video ads that interrupt a show to pimp an unrelated product. Our ads feel like part of the show, use our cast and crew, and show up in-flow with our regular episodes. And the products advertised are perfectly suited for our audience. For example, here’s an ad we did for Eat My Words, a naming company. And here’s another one we did for MailChimp, the email newsletter service.
Call it branded content or sponsored product placement or whatever ya like. To us, it feels like a throwback to the old school TV advertising model when the stars of a show would do the ads, like Johnny and Ed schilling for Alpo. If you’d like to talk about it more, contact us.
We’re also exploring “alternative sources of revenue” (aka we’re looking to make money however we can). So speaking at conferences, merch, live shows, making non-Vooza videos, and other stuff is in the works. Feel free to invite us to come speak at your tech conference – we are significantly cheaper than a Tupac hologram.
We’ll mention your company/product in a Vooza video (or ad) or make a custom video just for you and everyone will talk about how much you “get it.”
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We can speak at your tech conference, company event, or bar mitzvah. We’re cheaper than a Steve Jobs hologram.
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