Comedy as a Startup "Here is the startup world in all its sleek hubris and ridiculous jargon, its mosaic of turtlenecks and button-downs, its insistent self-congratulatory self-congratulation. Created by and featuring Matt Ruby alongside a cast of New York comics, Vooza was something of a head-scratcher when it debuted in June 2012 — two years, mind you, before Silicon Valley hit the airwaves. Neither Wired nor TechCrunch ruled out the possibility it was a legit company with a sense of humor, and it’s difficult to blame them; like Colbert Report-era Stephen Colbert, Vooza masquerades as the very thing it lampoons."