Founder Tips: Benefits vs. Features

6 January 2016

Vooza’s CEO offers tips on the toughest part of entrepreneurship, why the government should stay out of your data, and why startups need to tout benefits over features.


>> The toughest part of entrepreneurship?
>> Knowing you’re failing and yet constantly pretending that everything is
going great in every interaction you have.
>> But I mean things are going great here.
>> The government should not be allowed to examine people’s private,
personal data, okay?
>> That’s our business model.
>> You are a champion of personal liberties.
>> That’s right.
>> And profit.
>> You should always emphasize benefits over features.
>> You want proof of that?
>> Nobody wants a friends with features situation.
>> They want sex.

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