[MUSIC].
>> Japanese design is my biggest inspiration.
>> In fact, my iPhone case was designed
>> by master Japanese Samurai swordsman, Mubuhiro Watanabe.
>> I can feel the aesthetics and soul of centuries
>> of Japanese craftsmanship every time he sends me a text.
>> I always loved, loved, loved Swiss design.
>> In fact, a lot of my career I’ve been called Jimmy Switzerland.
>> I think that’s because I love grids so much.
>> Or maybe it’s because you only
>> drink Swiss Miss hot chocolate all the time.
>> That is true.

>> I also clip my toenails in the kitchen using a Swiss Army knife.

>> And I am very neutral in arguments.
>> It’s a very Switzerland thing to do.

>> Design critiques can be confrontational and it can get ugly.
>> Actually I invented a D gesture
>> for when artists get defensive about their work.
>> As soon as I see someone build up a wall around themselves.
>> I just give him one of these.
>> Actually, I came up with the idea, i’m pretty sure.
>> Uh Nate.

>> Our challenge is to take something like an
>> error message and then to build beauty into that.
>> To get people there and keep them there.
>> Even if they wanna leave.
>> Yeah, you’re not going anywhere.
>> You’re so drab
>> Definitely don’t wanna compromise on that.
>> Get back!
[LAUGH]
>> The decisions that get made have tremendous buy-in, because
>> we know that everyone has the same visions and goals.
>> For instance whats more important, form or function?
>> Form.
>> Function.
>> You know, function.
>> You wouldn’t buy something that, that didn’t work
>> just cuz of how it would look nice.
>> If something’s ugly, people will vomit and then you’ve lost it.

>> You know I am sensitive about my ability to keep food down.
>> And I invented that.
>> Every morning I do an hour of
>> meditation, and then an hour of insider trading.
>> That way it gets me in the mindset
>> of relaxed, nice guy, and rule breaking bad boy.
>> I believe in minimalism.

>> His apartment is a loft with one shelf.
>> Yeah.
>> And that shelf holds everything I own.
>> Cameras, books, clothes.
>> He wears the same clothes a lot.
>> It makes me look at the way my life is
>> impacted, and how much physical possessions are really important to me.
>> That space defines how I think as a
>> designer, forcing me to take priority over physical possessions.

>> He wears the same clothes all of the time.
>> No, you just can’t tell the
>> difference between seafoam blue and periwinkle blue.
>> Nate, look.
>> Yeah, well I’m

>> giving you.
>> I don’t know what that is.
>> That’s a B.
>> For butt head.