Behind the Scenes at SXSW Interactive [Sponsored]

6 March 2014

Booze! Bats! Apps! Go behind the scenes with both an organizer and an attendee of South by Southwest Interactive. Keep Austin weird! (This episode of Vooza is sponsored by [L]earned Media, which provides startup founders with strategic content marketing to help launch or grow your business.)


>> South by Southwest Interactive is five
>> days of compelling
>> presentations and panels with the
>> brightest minds in emerging technology.
>> Oh, why’d I come to South by?
>> Well, you know, I’m here to explore ways
>> that Vooza can leverage our platform in
>> the
>> enterprise B to B market and also there’s
>> a ton of free booze, so, both things.
>> It’s a great place for unknown startups
>> to get discovered.
>> South by is all about the little guy.

>> Ashton Kutcher is going to the Snapchat
>> party, but Bieber is
>> going to be at the Tinder tango, so it’s a
>> tough call.
>> Their may be a few corporate elements
>> to South by Southwest interactive,
>> but really, its the creative aspect of the
>> event that’s much stronger.
>> Target is partnering with Doritos to
>> create a
>> giant water slide at an abandoned nuclear
>> power plant.
>> Chevy set up a concept care race track in
>> a circus tent.
>> There’s the Subway Eat Fresh dunk tank,
>> and the Monster Energy drink sleep tent.
>> It’s just great to see these small brands
>> getting a break finally.

>> It’s a place where products are being
>> introduced that will change the way we
>> live.
>> There’s a location where food truck
>> discovery app that’s, it’s amazing.
>> Okay, I mean check this out, okay, look a
>> Japanese soul food on Congress
>> and Sixth, a whoa look at this there is an
>> Ecuadorian food truck on Red River
>> and seventh that serves tacos shaped like
>> Julian Assange, yes please.
>> The South by housing desk books
>> attendees at
>> a great selection of awesome hotels at
>> affordable rates.
>> I’ve been telling people I’ve been
>> staying at the Four
>> Seasons, but that’s a lie, I actually
>> tried to save some money.
>> Got on Air B&B, found this sweet spot,
>> well they said it was a sweet spot.
>> It actually turns out that I’m staying
>> under a bridge, but, you know,
>> you, you get used to the bats after a
>> while, they’re actually quite docile.
>> And most of all there’s the
>> unforgettable,
>> inspirational experiences that only South
>> by Southwest can deliver.
>> And most of all, there’s the
>> unforgettable hangovers that only South by
>> can deliver.

>> We’ll be back to this episode of Vooza
>> in a moment, but here’s a word from our
>> sponsor.

>> This episode of Vooza was sponsored by
>> Learned Media.
>> Learned Media provides startup founders
>> with strategic content
>> marketing that helps you launch or grow
>> your business.
>> Plus, have you seen their logo?
>> They put brackets around the L so it also
>> says earned media.
>> See these guys know how to leverage
>> disruptive buzz
>> words in order to iterate emerging
>> solutions for global platforms.

>> Buzz word, buzz word, buzz word, what is
>> this, what are we doing here guys.
>> Just dude, click on the thing or whatever.
>> [MUSIC]
>> Start-ups, technology, [LAUGH], cell phone
>> stuff, apps,
>> you know it, come on, get in here.
>> Having a good time with your website.
>> Talking a www dot a good time

>> Keep Austin weird.
>> Are you going to any of the panels?
>> Panels?
>> I didn’t know they did panels here.
>> What what, what do they even talk about?
>> Breakfast tacos?

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