>> Start ups, are like having children.
>> You need to give them freedom and show them that you trust them.
>> And pretend not to be disappointed in the way they turn out.
>> You know?
>> Sometimes it’s just like sitting them down
>> and be like, hey, hey look buddy.
>> You’re not, you’re not going bankrupt.
>> You’re just different than the other companies.
>> You’re unique.
>> In the way that your failing.

>> Our target market, uh we’ve done the research and we’ve found that
>> white men in their 20’s living in Silicon Valley actually make up 95%.
>> Of the world’s population.
>> Doesn’t seem right, huh?
>> It is, though, that’s what’s crazy.
>> That’s what’s crazy about facts is that they’re right.
>> I mean, we’re not gonna ignore the numbers just cuz they’re unpopular.

>> Yeah, it’s true we haven’t released anything,
>> but we’re not gonna rush it, okay?
>> We’re not gonna put anything out there until
>> it’s perfect, and that’s why you’re still in beta.
>> You know, it’s like baseball.
>> Even if you’re 0 for 0, you’re still batting 1000, right?

>> I don’t read, I don’t read business books really at
>> all, but there is one book that I love,uh, Shogun.
>> It’s about this warlord who conquers Japan,
>> and that has been fundamental to my business
>> philosophy you know, if I’m in a
>> situation, I just say, what would Tornaga do?
>> You know, until people start complaining saying stuff
>> like, hey, you can’t bring swords in the office.
>> And I’m like, okay, fine, I won’t.
>> But then I do anyways because Tornaga told me to.
>> Say no to him?
>> No.
>> Ugh.
>> Ugh.

>> Every year we do self evaluations so I
>> am able to take a stark look at myself.
>> I know that I have faults.
>> Obviously, everyone has faults.
>> You know I talk too much, too loud, too fast.
>> I don’t always listen when people are talking.
>> I interrupt people.
>> I am emotionally unstable.
>> I haven’t had a committed relationship in
>> almost seven years My urine is very dark.
>> I sit in my parked car for hours at a
>> time just trying to remember the last time I smiled.

>> I’m sorry, what was the question again?
>> Here’s the thing you got to remember.
>> People don’t want a quarter inch drill.
>> What they really want.
>> Is a quarter inch hole, so I’m always
>> trying to remind myself don’t be a drill.

>> Be a hole.
>> People come up to me and they are
>> like, Steve, you’re being such a hole right now.
>> And I’m like, thanks, I try.
>> You want to see my sword?
[MUSIC].