>> But our number one priority, company culture.
>> You got the culture right, everything else falls into place.
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>> Well, if you walk into our office, you might see a room full of
>> people all wearing headphones and not talking
>> to each other, but I’d argue, exactly.
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>> I’ll often stop people while they’re
>> working and ask them about washing machines.

>> What kind of machine do you use?
>> What setting do you put your dryer on?
>> What detergent do you use?
>> Your work place is your ecosystem, so at our
>> office we focus on the things that really matter to employees.
>> Uh, bean bag chairs, ping pong tables, in-house masseuse.

>> That’s how we keep our rivers wet.
>> What brand dryer sheets do you use?
>> What do dryer sheets do?
>> But we don’t want people who are just here collecting a paycheck.
>> So, we do something a little bit unorthodox.
>> After someone’s been working here for a month,
>> we offer them a $10 gift card to Starbucks.
>> And we say, you can just walk away right now, no questions asked.

>> And so far, 90 percent of the people we’ve
>> offered that deal to have taken it and quit.
>> Um, and we don’t know why cuz we can’t ask any questions.

>> But to us that’s money well spent.
>> You know, what is even the point of washing your clothes.
>> Do we really need to be washing our clothes?
>> And that way we will get in the
>> habit of challenging assumptions and thinking about deeper goals.
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>> We hire people by how they fit into the culture.
>> So, I really see myself almost as a bouncer at a nightclub, you know?
>> And I’m like, hey, you can’t come in here with those shoes, you know?
>> You choose the show teamwork and humility.
>> Come back with humble shoes and maybe
>> you’ll get past the Vooza velvet rope.
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>> And then we’re gonna dance, all night, Vooza-style.
>> It’s a little awkward at first, but you get used to it.
[MUSIC].