Founder Tips: Benefits vs. Features
Vooza’s CEO offers tips on the toughest part of entrepreneurship, why the government should stay out of your data, and why startups need to tout benefits over features.
The toughest part of entrepreneurship?
Knowing you're failing and yet constantly pretending that everything is
going great in every interaction you have.
But I mean things are going great here.
The government should not be allowed to examine people's private,
personal data, okay?
That's our business model.
>> You are a champion of personal liberties.
>> That's right.
You should always emphasize benefits over features.
You want proof of that?
Nobody wants a friends with features situation.
They want sex.