Founder Tips: Benefits vs. Features

Vooza’s CEO offers tips on the toughest part of entrepreneurship, why the government should stay out of your data, and why startups┬áneed to tout benefits over features.

[MUSIC]
The toughest part of entrepreneurship?
Knowing you're failing and yet constantly pretending that everything is
going great in every interaction you have.
But I mean things are going great here.
The government should not be allowed to examine people's private,
personal data, okay?
That's our business model.
>> You are a champion of personal liberties.
>> That's right.
And profit.
You should always emphasize benefits over features.
You want proof of that?
Nobody wants a friends with features situation.
They want sex.
[MUSIC]

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