Form vs. Function
Vooza’s designers debate form vs. function and show love for Swiss and Japanese design.
Japanese design is my biggest inspiration.
In fact, my iPhone case was designed
by master Japanese Samurai swordsman, Mubuhiro Watanabe.
>> I can feel the aesthetics and soul of centuries
of Japanese craftsmanship every time he sends me a text.
I always loved, loved, loved Swiss design.
In fact, a lot of my career I've been called Jimmy Switzerland.
I think that's because I love grids so much.
>> Or maybe it's because you only
drink Swiss Miss hot chocolate all the time.
>> That is true.
I also clip my toenails in the kitchen using a Swiss Army knife.
And I am very neutral in arguments.
It's a very Switzerland thing to do.
Design critiques can be confrontational and it can get ugly.
>> Actually I invented a D gesture
for when artists get defensive about their work.
As soon as I see someone build up a wall around themselves.
I just give him one of these.
>> Actually, I came up with the idea, i'm pretty sure.
>> Uh Nate.
Our challenge is to take something like an
error message and then to build beauty into that.
>> To get people there and keep them there.
Even if they wanna leave.
>> Yeah, you're not going anywhere.
You're so drab
>> Definitely don't wanna compromise on that.
The decisions that get made have tremendous buy-in, because
we know that everyone has the same visions and goals.
For instance whats more important, form or function?
You know, function.
You wouldn't buy something that, that didn't work
just cuz of how it would look nice.
>> If something's ugly, people will vomit and then you've lost it.
>> You know I am sensitive about my ability to keep food down.
And I invented that.
Every morning I do an hour of
meditation, and then an hour of insider trading.
That way it gets me in the mindset
of relaxed, nice guy, and rule breaking bad boy.
I believe in minimalism.
>> His apartment is a loft with one shelf.
And that shelf holds everything I own.
Cameras, books, clothes.
>> He wears the same clothes a lot.
>> It makes me look at the way my life is
impacted, and how much physical possessions are really important to me.
That space defines how I think as a
designer, forcing me to take priority over physical possessions.
>> He wears the same clothes all of the time.
No, you just can't tell the
difference between seafoam blue and periwinkle blue.
>> Nate, look.
>> Yeah, well I'm
>> I don't know what that is.
>> That's a B.
For butt head.
Searchable Captions™ provided by cielo24.