Branding is so much more than just your logo. Learn how to go tribal, the origin story of “branding,” and some crazy tips for building buzz.
You know, brand is not just your logo or
It's so much more than that.
>> Yeah, I mean, it's also which font you
use on your business cards.
>> And the color scheme of your home page.
>> Right, right, right.
And the t-shirt you wear.
>> Branding is, deeply tribal.
If you have a laptop that's got an Apple
logo on it, I'm gonna know that we're
>> You know, you're also cool.
>> And listen to NPR.
>> And are a failed artist.
>> In a coffee shop.
>> Working on a screen play.
Well, I grew up in a neopagan household,
worshiping Norse gods.
And a lot of people don't know the word
from the old Norse word, brandur, which
means to burn by fire.
>> Yeah, and when it comes to branding,
you gotta say, the Vikings really nailed
That and nailed it.
>> I mean when you think of Scandinavians
know rape and pillage and invade people,
who comes to mind?
yes, it's true.
We've been in the news for lay offs and
for not having
any revenue and for hiring dwarfs to play
leprechauns at our conference.
>> I mean the number problem in the tech
world is not getting any attention.
So, really all those things are already a
>> Good press, bad press, press,
Your brand needs a likable personality to
appeal to users.
>> That's why I tell people Vooza is like
Ryan Gossling like, you know,
have a personality attached to the brand
so, you know people think of us.
They think we're dark and mysterious.
And, you know, we're a criminal but, you
know, we're doing
it for the girl who lives next door who's
got a kid.
And we're not even having sex with her.
We just, you know, care about what
>> We're That's just Drive.
That's the, that is the plot to Drive.
>> It's Vooza.
It's the plot to Vooza.
>> But it, it's also, that is also Drive.
>> I, I didn't see that movie.
>> I saw it, I've seen it twice.
>> It's just how I imagine Vooza to be.
>> But you're always playing the
>> That's just some 80s synthesizer music
I like to listen to while I work.
What's the name of that movie again, I
should check it out.
>> Let me put that on my Netflix queue.
So let's do a little word association,
adjectives come to mind, when I name the
>> Weird bread.
>> Pumpkin spice latte.
>> US Weekly.
>> Goldmann Sachs.
>> Future husband.
>> Really good meatballs.
>> I don't know.
>> That's our brand.
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