What is Growth Hacking?

Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking. But what exactly is it?

[MUSIC]
Growth hacking is, it's, it's something that horticulturists do.
It's like a, it's like trimming a shrub, you know, but
take that concept and apply it to a computer.
>> Growth hacking is when your ideas aren't really good, but
you still want to get the results of like, someone who's smarter than you.
And so then you start looking for ways to cheat.
But cheating sounds bad so
if you say hacking instead, it makes it seem a lot more creative.
So you're just trying to sort of grow your company and, you know, increase
profits while disguising the fact that you're doing nothing of value.
[MUSIC]
>> Well, I think, I think you already know what that is,
if you, if you know what I mean.
>> Yeah, growth hacking.
I don't agree with growth hacking at all.
Some people think it's a good thing.
It's you know, it's,
some people think it makes the game of baseball a lot more exciting.
I personally don't need that.
I like the game in its purest form.
But some people think growth hacking has helped the game.
I mean, it's gotten a bunch of players banned, and I don't support it.
I want to go back to a time when baseball players didn't feel like they had
to growth hack.
>> Growth hacking is when the corn on the farm,
it grows a little higher than eye level and
then you chop it with your hand until it's all at a suitable level.
>> Growth hacking, that's something generally left to a dermatologist
[MUSIC]

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